Blog Archives

Jammit Case Study

Music producer extraordinaire Scott Humphrey (Motley Crue, Rob Zombie, Ozzy Osbourne) contracted Dawson to pre-launch a one-of-a-kind “edu-tainment” music app that allowed music lovers to learn from original master taps from the archives. The goal was to create a massive

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Gboard Case Study

Three days before launch of the first shortcuts keyboard for Gmail users, Perfect Weekend contracted Dawson to strategize the launch of the Gboard. Banking on his experienced background in consumer tech, Dawson created, executed and managed one of the an

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Rhythm Racer 2 Case Study

Tasked with launching a sequel rhythm racing app based on one of the most successful tap tap music apps turned out to be very challenging. On one hand, media knew about the original Rhythm Racer and had already covered it

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iStoryTime Case Study

zuuka, the world’s largest publisher of mobile children’s book applications, contracted Dawson to rollout a PR strategy for its iStoryTime publishing label for clients such as HarperCollins, Sony, Cartoon Network, Jim Henson Company, etc. Dawson continues to spearhead the launch of the apps globally

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