zuuka, the world’s largest publisher of mobile children’s book applications, contracted Dawson to rollout a PR strategy for its iStoryTime publishing label for clients such as HarperCollins, Sony, Cartoon Network, Jim Henson Company, etc.
Dawson continues to spearhead the launch of the apps globally such as The SMURFS Movie Storybook, Puss In Boots Movie Storybook, Kung Fu Panda 2 Movie Storybook as well as the company’s iTalk label.
Each launch strategy is created internally, then coordinated with the studios when possible. This ensures zuuka’s messaging stood a part from other licensees and leads to widespread coverage with app, tech, mommy blogs and consumer media, including.
Coverage has included The Wall Street Journal, WIRED, Mac|Life, AppleTell, Gizmodo, PadGadget, AppModo, AppCraver, The Dirty Tshirt (Top 50 mommy blogs), CrazyMikeApps, AdventuresinParenting, AppAdvice and features by Warren (NY Times) at AppCamp.
Working the social media engine, Dawson has increased Facebook and Twitter interaction by several hundred percent month over month.