Three days before launch of the first shortcuts keyboard for Gmail users, Perfect Weekend contracted Dawson to strategize the launch of the Gboard. Banking on his experienced background in consumer tech, Dawson created, executed and managed one of the an all out media blitz spanning tech and consumer media.
Within two days, all major tech reviewers had in their hand a new, straight from the factory shortcuts keyboard resulting in day of launch coverage on CNET US/ASIA/Australia/Franch/UK/etc., KABC Radio Los Angeles, MacLife, Google News, Yahoo News, Mashable, Huffington Post, Laptop Mag, PC World, IntoMobile, Electronista, Gizmodo, PCP, Venture Beat, SlashGear, McClatchy News Service (Miami Herald, Kansas City Star, Sacramento Bee, Fort-Worth Star Telegram, etc.), Dallas Morning News, etc.
Dawson also handled social media strategy incorporating a product giveaway to help build their the Gboard’s Twitter and Facebook following with several hundred new follows in a few short days and countless one to one interactions with new Gboard users and brand ambassadors.