Blog Archives

Free vs Paid Apps … Which is Better?

I posted this on my development company’s site LPD Interactive, but thought it was relevant here too. This question is constantly brought up by my clients. What’s your insight on free vs paid apps? Which one is better? My first

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Posted in Monetization

What do NASCAR drivers, Kobe and Tiger have in Common with Developers?

First and foremost, I’m founder of AppMotionPR and create and execute public relations, marketing and social media plans for clients. I’m also a developer and have a new app on the App Store … a free Clock Weather News app

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Posted in DevTips

Comics and Gaming Collide with The Adventures of Retrobot

REGINA, Canada – July 12, 2012 – Endeavor Bros and Monkube today previewed their newest mobile game The Adventures of Retrobot at Comic-Con International: San Diego. A fusion of game and comic, The Adventures of Retrobot for iPad, iPhone and

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Posted in Press Releases

Gliph Takes Home pii2012 Audience Choice Award

Congrats to the Gliph team who was was honored with the “Innovator Spotlight Audience Choice” award recently at the 3rd annual Privacy Identity Innovation conference (pii2012) in Seattle. [Download Gliph for iOS or Android] Voted on by a sold-out crowd

Posted in Client News

Jammit Case Study

Music producer extraordinaire Scott Humphrey (Motley Crue, Rob Zombie, Ozzy Osbourne) contracted Dawson to pre-launch a one-of-a-kind “edu-tainment” music app that allowed music lovers to learn from original master taps from the archives. The goal was to create a massive

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Posted in Case Study

Gboard Case Study

Three days before launch of the first shortcuts keyboard for Gmail users, Perfect Weekend contracted Dawson to strategize the launch of the Gboard. Banking on his experienced background in consumer tech, Dawson created, executed and managed one of the an

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Posted in Case Study

Rhythm Racer 2 Case Study

Tasked with launching a sequel rhythm racing app based on one of the most successful tap tap music apps turned out to be very challenging. On one hand, media knew about the original Rhythm Racer and had already covered it

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Posted in Case Study

iStoryTime Case Study

zuuka, the world’s largest publisher of mobile children’s book applications, contracted Dawson to rollout a PR strategy for its iStoryTime publishing label for clients such as HarperCollins, Sony, Cartoon Network, Jim Henson Company, etc. Dawson continues to spearhead the launch of the apps globally

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Posted in Case Study